Share your company's personality and culture in a way that resonates with clients and team members alike. Book it in!

Why you might want to create a Business Story

Why you might want to create a Business Story

Your company is more than just products and services – it's a unique collection of people, values, and approaches that makes you different from competitors. A Business Story (or Company Profile) creates an authentic window into your organization, helping potential clients, partners, and talent understand what makes you special and why they should connect with you.

Benefits of a Business Story

Business Stories build authentic connections with key stakeholders:

  • Create emotional bonds with potential clients before they even contact you
  • Attract talent who genuinely align with your culture and values
  • Build credibility and trust through authentic presentation
  • Differentiate your company based on who you are, not just what you do
  • Provide versatile content for your website, pitches, and recruitment efforts

We recommend this video type to anyone that wants to share their company's personality without the full scope of a Brand Film, and/or is looking for engaging content for their website and social media.

Action

  • Potential clients mention your company culture in initial conversations
  • Recruitment processes attract candidates who align with your values
  • Team members share the video proudly with their networks
  • Partners and clients better understand your approach and working style
  • Website engagement metrics show strong viewer retention

Informative

  • Increased traffic to your website & social media channels
  • Increased sales & leads
  • Increased interest in your product through social media and other online platforms

Narrative

  • Increased traffic to your website & social media channels
  • Increased sales & leads
  • Increased interest in your product through social media and other online platforms

How do you know when the video is succeeding?

  • Potential clients mention your company culture in initial conversations
  • Recruitment processes attract candidates who align with your values
  • Team members share the video proudly with their networks
  • Partners and clients better understand your approach and working style
  • Website engagement metrics show strong viewer retention

Typical video structure

Whilst structure can be project-dependent, in most cases we find the below structure works the best for a Business Story Video.

1

Introduction to your company's purpose and philosophy

2

Authentic team interviews sharing perspectives and experiences

3

Visual storytelling that captures your workspace and culture

4

Key differentiators and values demonstrated through real examples

5

Warm invitation to connect or learn more

6

Product Add-ons

Take your video from great to extraordinary with our carefully selected add-ons. Whether you're looking to capture stunning aerial shots, optimize for social media, or create additional content for your marketing campaigns, we've got you covered. Each add-on is designed to maximize your video's impact while staying within your budget.

Not sure which add-ons will work best for your project? Our team is here to help you make the right choice.

View add-ons

Unlock the true potential of your brand

Book in a call to get started on your effortless video creation journey.

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Why choose Videoshop for your real estate videos?

We understand the fast-paced nature of real estate and the importance of quick turnarounds without compromising on quality. Our streamlined process ensures you get professional, engaging content that helps properties sell faster while building your reputation as a premium agent.

Ready to elevate your property marketing? Book a call with us to discuss which package best suits your listing.

Our goal? To become a marketer's new best friend.

We've been talking to lots of communications and marketing professionals to figure out how we can solve their video creation problems. Hear from some of our happy clients.

Aaron Musgrove, Chief Operating Officer at Gazley Motor Group

Aaron Musgrove

Chief Operating Officer at Gazley Motor Group

Gazley's has a very high standard based on the famous brands we represent. For us, being able to hand off an idea to Videoshop and know they'll hand us back a top tier video is vital. You can't put a price on that!

Craig Lowe, Managing Director of Lowe & Co

Craig Lowe

Managing Director of Lowe & Co

It's a real credit to Videoshop that they can take a very limited brief and handle all of the creative, the planning, and the people to deliver exactly what we wanted. The great thing about Videoshop is they truely understand our business from the inside out.

Niwa Kahukiwa - Videoshop Client

Niwa Kahukiwa

Executive Assistant to Dan McGuinness. LT McGuiness

We know that whenever we go to Videoshop, we'll get something amazing. Their commitment to delivering great videos every time really stands out and we look forward to continuing our relationship.

Andy Lyon - Videoshop Client

Andy Lyon

Programme Director - Wellington Metro Upgrade. KiwiRail

Videoshop consistently brings our projects to life through exceptional storytelling and high quality videography. Their ability to capture the essence of our projects not only has elevated our work but achieved significant international reach.

Mark Hands - Videoshop Client

Mark Hands

Director. Element Roofing

Since posting the content they created on our social media channels, we've seen a huge increase in engagement. Videoshop does an incredible job at capturing the energy and excitement of our company with stunning photos and epic videos.